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LeaseStack

About LeaseStack

Built by operators, not by vendors.

LeaseStack is the dashboard that runs a rental property's online leasing and shows which ad produced every signed lease. Built with operators running a live lease-up at Telegraph Commons in Berkeley.

Built with SG Real Estate at Telegraph Commons, Berkeley

What we builtLive on a real lease-up
  • Channel readEvery dollar, every source
  • Pacing modelLeases to lease velocity
  • Visitor pixelNames on anonymous traffic
  • AI chatbotTrained on your listings
  • Reputation scanGoogle, Reddit, open web
  • AI briefing3 actions, every Monday 7am
One read on every channel · one AI briefing every Monday

It started as a tool we wished existed during our own lease-ups.

One of us spent Monday mornings as an asset manager running a real lease-up by hand. Every feature in LeaseStack is the answer to a question he asked himself on a Monday morning and could not find the data for. The other half is engineering, out of AM Collective.

  • Every dollar spent and every lead captured: none of it was visible, analyzed, or acted on.
  • Most operators are running a multi-billion-dollar industry on a patchwork of disconnected tools.
  • We built the tool we wanted for our own lease-up, then opened it to other operators.
  • One dashboard for every channel, and a Monday briefing with three specific actions.

Before · the black box

  • PDF of impressions
  • Deck of clicks
  • Spreadsheet of reach
  • Last-touch attribution
  • Monthly retainer call
  • Quarterly review
  • Disconnected dashboards
  • Nobody owns the number

After

Open the black box.

Visible, analyzed, acted on

In the open, on a live property, with other operators in the room.

LeaseStack runs today on a real lease-up: Telegraph Commons, a student-housing property in Berkeley, built alongside the team at SG Real Estate. We ship with the people who will use it sitting in the room. That is why every recommendation reads like it came from someone who has done the job, because it did.

Your week with the platform~30 min total · your side
  • Mon 7amAI briefing arrives in your inboxauto
  • Mon 9am10-minute read with your teamyou
  • TueApply the one recommendationyou
  • OngoingChannel reads run in the backgroundus
  • OngoingPacing model recalculates nightlyus
  • SatPacing-vs-plan checkauto

See every dollar spent and every lead captured, tied to whether it produced a signed lease. Visible, analyzed, and acted on. That is the whole product.