1. Monday7:00 AM

   Weekly performance report lands in your inbox.

   Leases attributed to sources, spend summary, anomalies flagged, recommended tests for the week. One page, readable over coffee.

2. TuesdayRolling

   Tour requests auto-create in the portal from every channel.

   Site form, chatbot, pixel-identified visitors, inbound calls, scheduling links, all land in one pipeline with source attribution attached.

3. ThursdayBy EOD

   Creative refresh ships.

   The studio delivers new ad concepts, email subject variants, and landing-block copy within 48 hours of request. No retainer to unlock it.

4. OngoingOvernight

   The AI chatbot works the nightshift.

   Prospects and families asking questions at 2am get a useful conversation, not a contact form. Hot leads get handed to your team with the thread attached.

The numbers we hit

• What property management systems do you support?

  Every major PMS. We sync units, pricing, and availability through standard APIs, and run a nightly backfill for edge cases. If your PMS is unusual, say so on the intake call and we'll confirm on the spot.
• Who owns the site if we part ways?

  You do. The domain stays yours throughout. On exit, we hand over a static export of the site plus your full lead history. No hostage data, no transition fee.
• Are you fair-housing compliant?

  Every creative we ship, ads, landing copy, email, goes through a vertical-specific compliance check before it runs. Student housing, multifamily, and senior living each have their own rules, and we keep audit trails for each.
• Do we own our data?

  Yes. Leads, conversations, visitor records, and site analytics are yours. Export to CSV from the portal at any time.
• What's the timeline from intake to live?

  Fourteen days. Day 1 is your intake call. Day 7 is a site preview on a staging URL. Day 14 we flip DNS, the pixel starts firing, the chatbot goes live, and ads begin running. No phase-two surprises.
• Can you work alongside our existing vendors?

  Yes, during transition. Most operators run us in parallel for the first month, then consolidate once the dashboards make the comparison obvious.
• Do you require a long contract?

  No. After launch, engagement is month-to-month. If we're not moving lease velocity, you cancel. The platform stays on your domain through the following cycle.
• What if we already have a site we like?

  Bring-your-own-site mode installs the chatbot and visitor identification into your existing site without rebuilding it. You keep the design, we add the intelligence layer.