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LeaseStack

Sample report

What lands in your inbox at 7am Monday.

Leases attributed to source, channel ROI, anomalies flagged, three actions ranked by dollar impact. Read over coffee every Monday.

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Week 19 · Mon Nov 10 → Sun Nov 16

11 new leases. Pacing 4 weeks ahead of last cycle.

Leases · attributed to source

  • Google Ads4 · 36%
  • Meta3 · 27%
  • Organic search2 · 18%

▸ Three things to do this week

  1. SpendShift $600 from Meta into Google. Google CPL is $48; Meta is $112 this cycle.
  2. CreativeRefresh the 2-bed creative. CTR down 32% over the last 10 days.

The numbers in this sample are illustrative. Your real report is built from your live pixel, ad, and PMS data.

Every block above, explained.

Header

From your dashboard, not a marketing automation

Subject line names the property and the week. From-line is your portal, not a generic agency domain. Operators forward it to ownership without re-formatting. Norman Gensinger at SG asked for this specifically.

Leases attributed

Every signed lease mapped to a source

Google Ads, Meta, organic search, referral, direct: drawn from the pixel, UTM, and PMS join. No more guessing which channel paid for the renewal. Shares are shown by lease count, not by impression or click, because that's the only number ownership cares about.

Three actions

The shortest possible action list

Three actions, ranked by dollar impact. "Shift $600 from Meta to Google. Google CPL is $48; Meta is $112 this cycle." Exact dollar moves, not strategy bullets. The platform writes them; you approve or override.

Anomalies

Only the things that broke

Tour-booking rate fell on weekends → flagged. Creative CTR down 32% → flagged. Steady-state weeks have no anomaly section at all. We refuse to invent reasons to email you.

Want this for your property next Monday?

Start with a free audit. It runs against your live domain and comes back with the same kind of read inside an hour, no card required.

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