Sample report
Leases attributed to source, channel ROI tracked, anomalies surfaced, three concrete actions for the week. One page, read over coffee — the same artifact every LeaseStack customer gets every Monday.
The numbers in this sample are illustrative — your real report is built from your live pixel, ad, and PMS data.
How it's assembled
Header
Subject line names the property and the week. From-line is your portal, not a generic agency domain. Operators forward it to ownership without re-formatting — Norman Gensinger at SG asked for this specifically.
Leases attributed
Google Ads / Meta / organic search / referral / direct — drawn from the pixel + UTM + PMS join. No more guessing which channel paid for the renewal. Shares are shown by lease count, not by impression or click, because that's the only number ownership cares about.
Three actions
Three actions, ranked by dollar impact. "Shift $600 from Meta to Google. Google CPL is $48; Meta is $112 this cycle." — exact dollar moves, not strategy bullets. The platform writes them; you approve or override.
Anomalies
Tour-booking rate fell on weekends → flagged. Creative CTR down 32% → flagged. Steady-state weeks have no anomaly section at all. We refuse to invent reasons to email you.
Start with a free audit — it runs against your live domain and comes back with the same kind of intelligence inside an hour.
