Multifamily
Portfolio leasing data. One dashboard.
Unit-level attribution across every property. Know which building, which floor plan, and which channel needs attention this week.
Same dashboard for the GM, the AM, and the operator.
What multifamily operators tell us.
The rollup hides the problem
Portfolio averages look fine until one property has been losing on cost-per-lease for three months. The data was there. Nobody could see it.
Agency invoices that all look the same
Per-property retainers, no signed-lease attribution, the same number every month whether you leased out or not. The check is not the question. The answer is.
Fair-housing creative at every unit count
Every ad and every landing page needs a compliance pass. At twelve properties it is hard. At forty it is a job nobody on the team actually owns.
What you get day one.
Portfolio rollup with per-property drill-down
One dashboard for every property in the portfolio. Lease velocity, cost-per-lead, cost-per-signed-lease, paid spend, chatbot pipeline. Click any tile, see the property.
Unit-level attribution
Know which channel signed which lease at which property. Roll it up to the portfolio. Drill it down to a floor plan.
Per-property retargeting pools
Identity pixel builds audience pools by building, not by metro. Retargeting respects the community the lead actually visited, not the city it sits in.
Fair-housing-reviewed creative
Every ad and every landing page gets a HUD-compliance pass before it goes live. Reviewed copy, reviewed imagery, documented for your records.
Per-city and per-neighborhood SEO and AEO
Every property gets its own search and answer-engine footprint, so the lead who searched for your neighborhood lands on the right building.
AI leasing assistant trained per building
Floor plans, amenities, pricing guidance, and move-in dates loaded per property. The same assistant pattern, the right answers per address.
The same modules every operator gets. The playbook is what changes.
Same site engine, same pixel, same chatbot, same ad studio. Different intake playbook, different creative library, different compliance guardrails per vertical.