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LeaseStack

Senior living

Marketing data. Family-first.

Senior living decisions take 90 to 180 days, and the adult child is researching. Patient nurture, compliant creative, every step.

One report the executive director and the family can both read.

Family nurture · 112-day journey7 touches · 1 human call
  1. Chatbot conversationDay 0

    Adult daughter asked about memory care at 10pm. Captured name + email.

  2. Welcome + resource guideDay 1

    Personalized guide: levels of care, pricing transparency, tour options.

  3. Family decision packetDay 7

    Conversation starters for talking with parents about the move.

  4. Liaison check-inDay 30

    Warm human call from community liaison, respects the 90-day window.

  5. Retargeting, virtual tourDay 60

    Calm creative on Meta. No pressure language. Compliance-reviewed.

  6. Respite stay bookedDay 90

    Family booked a weekend trial stay. Transcript + all touches attached.

  7. Lease signedDay 112

    Resident moved in. Referral card sent to the family that helped.

What senior living operators tell us.

  • 90 to 180 day consideration windows

    Short-cycle marketing tools assume the lead converts in two weeks. Senior living families come back in month four, on a Sunday, after a hospital visit. The nurture has to be waiting.

  • Compliance pressure on every claim

    Care-level descriptions, memory-care language, ADA accommodations, Fair Housing in adjacent demographics. Template creative does not survive a regulatory review.

  • Two audiences in one funnel

    The resident is the customer. The adult child is the researcher and the buyer. The funnel has to speak to both without confusing either.

What you get day one.

Family-first site structure

Separate narratives for the resident and the adult child, with messaging and imagery that honor the decision they are making together.

Long-cycle nurture sequences

Month one, quarter one, and year-one touch points keep the community top of mind through the months a family takes to be ready.

Compliance-aware ad creative

Every ad and landing page passes a Fair Housing and ADA review before it goes live, with the creative library kept current as regulations change.

AI assistant with human handoff

Answers practical questions about pricing, care levels, and visiting hours at any hour, and hands sensitive conversations to your community liaison the same morning.

Reputation and review integration

A Place for Mom, Caring.com, and Google reviews surfaced in one view and responded to from one inbox, so the public story stays consistent.

One report for the ED and the family

A monthly report the executive director can hand to ownership and a family-facing summary the adult child can read in five minutes. Same data, two audiences.

The same modules every operator gets. The playbook is what changes.

Same site engine, same pixel, same chatbot, same ad studio. Different intake playbook, different creative library, different compliance guardrails per vertical.